Can Makers videos

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http://www.cancreator.com/

http://www.canmakers.co.uk/

http://www.tellyads.com/show_movie.php?filename=TA4490

https://www.youtube.com/user/CanMakersVideo/videos

Can Makers

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Insight into innovations

http://www.canmakers.co.uk/wordpress/wp-content/uploads/2011/08/Total-Innovation-the-Future-in-a-Can-Final.pdf

Resealable cans

‘Grippy’ cans for a multi-sensorial experience

Thermochromic inks for larger surfaces

The can exuding aromatic scents

Cans in the shape of bottles

Full-aperture ends

The communicating can

Limited edition and special event cans

Uniqueness from bottom to top


Integral to marketing

http://www.canmakers.co.uk/wordpress/wp-content/uploads/2011/08/Global-Iconic-Beverage-Can-Design-and-Marketing.pdf


reflect changes in society/consumer behaviour

http://www.canmakers.co.uk/wordpress/wp-content/uploads/2012/12/Evolution-White-Paper-FINAL.pdf


consumer market research

pages 6 and 7
http://www.canmakers.co.uk/wordpress/wp-content/uploads/2012/04/Thirst-Choice-2012.pdf



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START OF THE 2ND YEAR
SEMESTER 1
CLIENT BRIEF 

Encounter

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I have been given a new brief from Ged Haney for "encounter". A short narrative story with a beginning, middle and end. I can interpret the word in which ever way I want and come up with an idea to use in Flash.

Encounters can be things from every day life and I'd to do it on something that I feel passionate about, which is animals. About a year I can across a few websites for animal hunting safaris, called African Sky Hunting and Africa Big 5. I thought these kind of places had been banned so I was upset to see that there was still some around and the images were awful, they called them "trophy animals"




Ideology

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I'm not entirely sure if I understand this properly yet, words just seem to float around all jumbled up in my head and cant seem to make sense from them but I will read up on and see if that clears things up. My Tutor said I should look at some books by; Bennette, Grossberg and Morrison (2005)
                                                         Fiske J. (1982)
                                                         Freeden, Micheal (2005)
The Tutor from the lecture today said that Ideologies naturalise certain social relationships- it makes things seem normal
Mainstream representation tend to naturalise their own versions of the world

Dominant ideologies
      Capitalist ideology
      Patriarchal ideology
      Racist ideology
(These are just some of the main forms of ideology)

Ideologies can conceal the sources of power and give the impression that they are "natural or inevitable


18th February

Meanings are always being created in audio-visual practices.
Some meanings tend to be favoured over others
Ideologies are all about naturalizing particular social outcomes.
Ideologies tend to conceal the sources of power and give the impression that they are natural or inevitable.

Where do you place the camera?
What kind of lens do you use?
How do you frame the image?
What is included in the short?
What is excluded from the view?
What height and angle is the camera? etc

How do we read visual information of this kind?
- Semiology means the science of signs
-Signifier: the sign itself
-Signified: the meaning that the sign creates

C.S. Peirce
-Iconic signs: signs that resemble the objects that they signify.
-Indexical signs: signs that connected in some way with the things they signify.
-Symbolic signs: are just conventionally associated with things.

Denotation: what it contains.
Connotation: implications of elements




My Street Film

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I got given another brief today, by Rozzi. I have to do a film for the mystreetfilm.com competition which will be due around the time we finish in May.
I was looking at some of the videos that other people had done on the website to see what sort of things they talk about. Some talk about the history and other talk about present issues involving where they live.
Since I've not lived in Leeds for a while and wasn't born here, I will do it about my home town, Blackburn, as I know there is a lot of history around where I lived. Also, I think we have to use After Effects to create it so I got an idea to use acetate. I've used it a few times in the past and I enjoyed working with it so hopefully I should be able to come up with a few ideas involving these elements.

Animation Theory 1 - Representation

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In this module I will be looking into the Animation Theory and it's relevance to my own work. The history of Animation is outlined by Theories of Ideology, Representation, Film Form and how they function. I will also be doing Personal Development Planning, research and academic writing.

On Monday 4th I had an introduction to the Animation Studies and the module structure, we went through the Animation theory so I could understand what was being asked and to know what the terms meant.

Theories of Ideology- Meanings based on the ideas.
Representation- How it has been made to be seen by symbolizing certain beliefs or cultures.
Film Form- All aspects of creating a film,  Formalism and Neo-formalism is how the film is made.

Stop motion

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Was glad we were given a stop motion to do, finally get to do some sets and works with plasticine. The theme for this was Boy Meets Girl

Mr Bump was a childhood favourite of mine the characters always caught my attention with their strange features and creepy ambiance.

Mouse Soup was the best thing ever in my eyes. The sets looked amazing and detailed and almost true to life  with its own twist.


In my video I have tried to take each component from the 2 videos above and put them into mine but with my own take on it.
I did one set as night and the other as day, the alien was blue (for day) and the cat was black (for night). This is meant to symbolise that 2 opposites attrack, the alien is the day to her night and she (the cat) is the night to his day -referring to  their colours.

I wanted the 2 places to look like they were from 2 different worlds, one more of a fantasy and one more like earth.



Some pictures are missing which I'm not happy about. I was using my Galaxy tablet again to take the pictures with some bits are a little shaky where i had to hold it but the movements from the characters i am happy with, specially at the end, I think it plays very smoothly for movements.
I used clingfilm in the middle of the sets to try show some sort of window into each others worlds and it is love at first sight.
The music I found on Youtube but I specifically looked for cello music as i think there is nothing sadder than a cello playing and I thought it would go well with the theme

Pixilation

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This was really fun to do, face painting on someone. Had a good day doing this. The pixilation had to be based on a recent news event. I had recently read in the paper about a badger cull and because I am an animal lover and it interested me I chose that

This video by Gotye gave me the idea to paint on someone. Getting a body to do it one was a struggle, people canceling or saying yes then finding out more details then changing their minds. Then one person came through for me and I am very grateful for their help and patience.

This took about a day to film, did take longer than I thought but things went well. Had my own little crew- a cameraman so I could focus on the pixilation.

I researched into the badger cull situation by looking at news articles, interviews with both sides and videos. I took quotes from the videos as they are also going to be in the video to help with the message.



The only bad things that lets it down is the lighting and some images are a little blury. But I think the message and writing are clear.

Smudge and click

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I had seen something like smudge and click before, sand art and I did try have a go, was very hard and messy. I was interested to see if this was any different in practice.
We were given another theme for this one as it was close to Halloween  so the smudge and click had to be scary based.

I looked at few videos online and this one did creep me out slightly, the marks left behind do add something to the video. Plus I can see clearly how it was done.




The Corsa car advert is more complicated but basically the same with the trail of markings behind 





I decided on doing words because I thought it would be different from animating an image. The pixilation piece was words and I enjoyed doing that and it was fresh to be doing something different from drawn images and see what could be done with words.
I chose this particular quote from Hellraiser as I could picture in my mind what I could do with the words in order to animate them for smudge and click.
I used my Galaxy Tablet and changed the picture settings to get the darkness but to still see the letterings clearly. Sometimes I used the flash to change the colorings which helped with the scaryness of the seting.
It works well with Hellraisers voice and am pleased it turned out the way it did. I thought it would be less smooth and more juddery in the wording so I was very plesently surprised

Cut Out

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I have done something like cut out animation before and stencils so I will have an idea of how things should work, and again trying to keep it simple and clear.


I re-drew the figure in parts and elongated the joining limbs. Then I used blue-tack to reconnect them but still  get some movability.



These are the backgrounds and a mirror. They were a little fiddly in the more delicate areas but I think it works well as a whole when the mind isn't concentrating on the one spot.



Somethings that I noticed while editing were wrong. In the middle it blurs and I wasn't able to fix in Premiere Pro or After Effects, infact it seemed to make it worse to I thought it would be best to leave it. The other thing that I spotted was that the mirror and the "reflecting" image doesn't stand out well enough from the black background to know whats happening which did disapoint me as the viewer wont really be able to understand what is going on.


Jingo

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Anticipation- to prepare for an action

We were told to draw something simple and basic so that the movement would be easier and less complicated. Mine turned out to be a stick cat.


Sketches of  Jingo (below) to get the body shape and movements 

Final drawings of the cat

I traced the head and feet so that they would stay consistent through the animation

These (below) were to help guide me to where the body parts would end up and so it could be used on a light box.






I am very pleased and proud of this. I took my time trying to use the frame method I was told in previous lectures. I do understand it better from actually doing the work rather than being told, it just doesn't seem to process unless I am actually doing it so this did help a lot.
I think the movement is quite smooth also, again I took my time and marking where and in what directions things should move helped the whole thing to flow. The only problem was that it did take up a lot of time to do this way, worth it but I do want to try find a more time effective way. The more I do these things the quicker and better I should be which is what I want.